Apple Store Soho is one of Apple’s first high-profile retail locations. It was first opened in 2002 at 103 Prince Street. The original use of the building was a Post Office. The renovation of the store was the first in 10 years. The store has grown significantly, gaining sales space for twice as many products. One major feature of the new store is a state-of-the-art theater with extra seating that will be used for events and workshops. The SoHo store also has a larger Genius Bar than before, making it easier for customers to get an appointment and receive help with their Apple products.
One of the defining architectural features of the store is the glass stair. At the time, this was the largest piece of glass used at any Apple Store in the United States. The 65ft glass balustrades cantilever from the second floor of this historic building. A column bay was also removed in order to give the space a more open, welcoming feel. The skylight from the original store was kept in place but retrofitted to accommodate new stainless steel panels and new mechanical systems.
Team
Bohlin Cywinski Jackson, Eckersley O'Callaghan, WSP Flack & Kurtz, Shawmut Construction